CW Design

Website redesigns that keep your rankings and lose the baggage

Your website worked when it launched. Five years on, it's slow on mobile, awkward to update, and doesn't reflect the quality of the work you do now. A redesign fixes that — without throwing away the Google presence you've spent years building.

This is the part most redesigns get wrong: a new site that ignores existing URLs and content can wipe out rankings overnight. I map every existing page, preserve or redirect every URL, and carry over the content that's already earning search traffic before changing anything visual.

What's included

  • Audit of your current site — what's working, what's costing you
  • URL and redirect mapping so existing Google rankings survive
  • Fresh design that reflects your business today
  • Speed rebuild — modern stack, optimised images, real Core Web Vitals scores
  • Content restructure: clearer pages, clearer calls-to-action
  • Local SEO upgrade: structured data, meta tags, Search Console
  • A site you can actually update yourself after launch

How it works

We start with a free call and a look at your current site together — I'll tell you straight whether you need a full redesign or just targeted fixes. If we go ahead, you get a preview link early and the old site stays live until the new one is ready, so there's no downtime. Cutover happens in one evening, redirects and all.

Who it's for

Businesses with an existing site that's underperforming — slow, dated, hard to update, or invisible on Google. If your current site has no search presence worth keeping, a brand-new build can sometimes be simpler; I'll tell you honestly which one fits.

Ready to get a website that works?

Tell me about your project and what you need the site to do. I'll get back to you within a day with thoughts and a rough plan.